NEW revised formualtion. If you love your laundry super-soft and oh so fragrant, then this fabric conditioner is for you. It's easy to apply (you only need a tiny amount as it's so concentrated) and the results are superb. We've made it adaptable if you live in a soft water area, you can add water to the bottle to get even better value for money. We won't go so far as to say we can make you fall in love with your laundry, but our fabric conditioner may cause your heart to flutter just a little. This bottle uses a clever cap that doses just the right amount of fabric conditioner every time.